Ready, set, brand launch!

first_img 12SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr You’ve made the decision to update your brand. You’ve put in the time, money, and effort to make it happen, perhaps with the help of an agency or other partner. So here you are, at the moment of truth. Your new brand is ready to go.Now what?The strategic thought and planning that goes into launching your new brand is every bit as important as the effort required to create the new brand. After all, what good is a new brand if nobody knows about it – or worse yet, if they misunderstand what’s happening?No matter what type of organization you’re with, there are three groups of people you need to consider when planning your brand launch.1. Your employees2. Your current customers or members3. Your prospective customers or membersEach of these groups has a different perception of and relationship with your current brand. That means you need to tailor your communication strategy to fit each group. continue reading »last_img read more


Mourinho signs contract extension at Manchester United

first_imgUnited are a distant second in the Premier League to Pep Guardiola’s Manchester City this season but are still in the FA Cup and the Champions League.“I am really honoured and proud to be Manchester United manager,” Mourinho, 54, said in a club statement. “I would like to say a big thank you to the owners and to (executive vice-chairman) Mr (Ed) Woodward for the recognition of my hard work and dedication. I am delighted they feel and trust that I am the right manager for this great club for the foreseeable future.“We have set very high standards — winning three trophies in one season (including the Community Shield) — but those are the standards I expect my teams to aim for. We are creating the conditions for a brilliant and successful future for Manchester United.” Mourinho, who was appointed in May 2016 on a three-year deal, replaced Louis van Gaal with a brief to return the club to the pinnacle of the English game.The 20-time league champions have not won the Premier League title since Alex Ferguson’s last season in charge in 2012-13. – Workrate –Woodward said the former Chelsea and Real Madrid boss, whose new deal includes an option for a further year, had already achieved a great deal in his time at Old Trafford.Manchester United’s manager Jose Mourinho kisses the trophy after the UEFA Europa League final in 2017 © AFP/File / Odd ANDERSEN“His workrate and professionalism are exceptional and he has embraced the club’s desire to promote top quality young players to the first team,” said Woodward.“He has brought an energy and a sense of purpose to everything that he does and I am sure that will continue to bring results for the fans and the club.”Earlier this month Mourinho dismissed reports he may walk out on United this coming close season as “garbage”.Mourinho had looked an unhappy figure as United’s title bid faltered and they suffered a shock League Cup exit at Championship side Bristol City.There had been suggestions that Mourinho was disappointed at the relative lack of spending power at his disposal, claims which he also denied.And Mourinho was upset at suggestions that his decision to live in a hotel, rather than finding a home in Manchester, was a sign of a lack of professionalism or commitment to the job.Earlier this week United signed Arsenal forward Alexis Sanchez in a swap deal for Henrikh Mkhitaryan to add to their well-stocked forward line featuring the likes of Romelu Lukaku, Anthony Martial, Marcus Rashford and Jesse Lingard.Sanchez, who had previously been strongly linked with a move to Manchester City, is in the squad to play Yeovil Town in the FA Cup fourth round on Friday0Shares0000(Visited 1 times, 1 visits today) 0Shares0000Jose Mourinho, pictured in December 2017, became the first Manchester United manager in history to win a major trophy in his first season when he secured the League Cup © AFP/File / Paul ELLISLondon, United Kingdom, Jan 25 – Jose Mourinho has signed a contract extension that will keep him at Manchester United until at least 2020, the club said Thursday, ending rumours he is unhappy at Old Trafford.Mourinho became the first United manager in history to win a major trophy in his first season when he secured the League Cup last year, and he also led the club to victory in the Europa League, the only competition they had never won.last_img read more