Exclusive: Grupo Bimbo reveals plans for UK market

first_imgGrupo Bimbo marketing head Kate Haskins on the business’ approach to ramping up its UK presence“We’re the biggest bakery company nobody has ever heard of,” jokes Grupo Bimbo Brands marketing head Kate Haskins.And, as far as UK consumers are concerned, she has a point.Despite having some of the best-known bakery brands on the planet, an annual turnover of more than $15.1bn (£11.5bn), and 197 manufacturing plants, the name Grupo Bimbo means nothing to most Brits.But that is set to change, with the business this month announcing plans to grow its UK presence – spearheaded by the roll-out of Sanissimo Salmas Mexican-style corn crackers.The move comes six years after Grupo Bimbo entered the UK with the acquisition of Rotherham-based Canada Bread from Maple Leaf Foods. Rotherham is the largest of three sites now operated by Grupo Bimbo in this country, and produces bagels under the New York Bakery Co brand.In addition, it has a manufacturing facility in Welwyn Garden City after last year acquiring private-label business Mr Bagel to boost capacity.The third site, in Maidstone, produces private-label goods such as pains au chocolat, croissants and bagel thins. It also houses a new production line that has been supplied from Mexico to produce Sanissimo crackers for the UK. If all goes well, it will also supply them into Europe and extend the Sanissimo product range.“The line we have in Maidstone is capable of making four or five different products, all of which are on our launch plan for the next few years – although we plan to establish Salmas first,” explains Haskins.She adds that the business has learned from the first time it launched a brand in the UK. Making its debut on shelves in summer 2017, Bimbo Little Adventures was a range of baked snacks that failed to gain a foothold with the target family audience.“Little Adventures was launched very early on, when we were getting to know Bimbo and the Bimbo brand,” says Haskins. “There was a real ambition to get brands into the UK and this was an experimental launch to see how we could go about doing it. We learnt a lot from that launch that will be applied going forward.”She says the approach from here on in is to start with an insight, get that right, get the brand into the market and support it properly to drive sales through and “create the demand that we know is there”.Haskins says selecting which of Bimbo’s enormous portfolio of brands to bring to the UK was “a bit like being a child in a sweet shop”, but she is clearly confident in the choice.“Sanissimo Salmas is so on-trend; it has so much going for it right now,” she says.“We put it through consumer research about 18 months ago and got back the results we pretty much expected. People were very engaged with it being so simple, plus it is healthy but tastes of something.”Bimbo’s UK target audience for Sanissimo are foodies rather than dieters, so ensuring taste and a strong brand story were key.“It is very authentic – it’s the kind of product people are eating in Mexico on a daily basis like we might eat bread. And it has a great brand story; it was a small business Grupo Bimbo bought in Mexico about 20 years ago and it is very much part of the Mexican diet.”In contrast to many of the corn-based products on-shelf in the UK, Sanissimo Salmas crackers are made with white corn rather than yellow.White corn is what people in Mexico will use to make their tortillas or crackers. It has a slightly different flavour profile, but is delicious.“If you speak to Mexicans, they will tell you yellow corn is kind of the ‘Tex-Mex’ corn of choice. It’s sweeter than white corn and is what you would expect an average tortilla chip to be made from.“White corn is what people in Mexico will use to make their tortillas or crackers. It has a slightly different flavour profile, but is delicious. It is an ancient grain – there has been no cross-breeding or modification because it just does what it needs to.”Also setting Sanissimo Salmas apart, explains Haskins, is the baking process: they are produced over an open flame to give a crunchy texture and a smoky, charred finish.“The ovens we have installed are something else entirely,” says Haskins. “From a company in the UK that’s used to nice, controlled ovens, we are baking there over live flames. It is something else to watch!”And, although it has taken six years for Grupo Bimbo to invest seriously in the UK, it now has big ambitions here.The company’s growth has been fuelled almost entirely by acquisitions, and the decision to buy Canada Bread in 2014 was partly to give Bimbo a presence in one of the most advanced retail markets in the world“Bimbo saw they could learn a lot from the UK,” says Haskins. “In many ways we are further advanced in evolutionary terms than some of the South American markets.Having waited and watched, the company is now planning to enter a handful of categories “with really big brands and really investing behind them”.In addition to the new production line and an expanded marketing and sales team to support its aggressive growth plans, Bimbo is backing Sanissimo with outdoor advertising in March and a major sampling campaign.“We know from launching the brand in other markets that once people taste it, they are converted,” says Haskins.“It’s a tough world for brands and there is no room to do anything other than get it right, so we are following an approach where we invest significantly – not just in capital, but in the marketing behind it as well.“This is the formula we’ll be using going forward to make sure that while you haven’t heard of Grupo Bimbo in the UK yet, you certainly will do in the future.”last_img read more


Emily Skeggs & the Cast of Fun Home Perform ‘Changing My Major’

first_imgWe could listen to this score for semesters on end. The cast of Fun Home stopped by the Late Night set on July 29, becoming the first musical to pay a visit to Seth Meyers. Take a look at the clip below as Emily Skeggs, Roberta Colindrez and Beth Malone perform the number “Changing My Major” from the Tony-winning musical by Jeanine Tesori and Lisa Kron. And if that weren’t enough, the subject of the musical and graphic memoir creator Alison Bechdel herself sat down to chat with Meyers about her experience seeing the show. Check it out, and catch Fun Home at the Circle in the Square Theatre. View Comments Show Closed This production ended its run on Sept. 10, 2016 Fun Home Related Showslast_img


Norwegian wealth fund continues long-term push for sustainable investments

first_imgNorwegian wealth fund continues long-term push for sustainable investments FacebookTwitterLinkedInEmailPrint分享Financial Times ($):It is not perhaps the most obvious idea for an investor that derives all its inflows from oil and gas revenues to prioritise sustainability. But Norway’s $1tn oil fund has been different from the beginning. One of the few sovereign wealth funds in a democracy, the Norwegian fund has put ethical issues at the heart of what it does.“We are a fund for future generations,” says Carine Smith Ihenacho, chief corporate governance officer at Norges Bank Investment Management, which manages the fund for the Norwegian people. “Sustainability in investments is essential for long-term value creation and also safeguarding the value we have,” she adds.Because of the fund’s size — on average it owns 1.4 per cent of every listed company globally and 2.4 per cent of each European business on the stock market — its pronouncements are followed closely by many investors, with a smaller subset aping its actions.The fund has not been able to shy away from controversy or charges of hypocrisy. Some of the most charged debates have revolved around what the fund should do with investments in fossil fuels. After years of political debate, Norway’s parliament decided in 2015 to force the fund to sell out of any mining company or power producer that derived more than 30 per cent of its revenues or operations from coal.The biggest problem has been finding proper information as many companies do not disclose the share of coal in their revenue or energy production mix. The fund has been forced to try to find out much of the information itself. “The work is in many ways ongoing,” says Ms. Ihenacho, with the fund having barred more than 70 companies from its portfolio. Nonetheless, many environmentalists are annoyed with how the fund interprets the criteria, with several pressure groups recently urging it to sell out of German utility RWE, which runs several coal-fired power plants.To help it secure more information on climate risk and other topics, the fund has developed its own proprietary tool, called Angle. This gives portfolio managers not just information on financial and governance issues but also non-financial measures, such as carbon emissions. Ms. Ihenacho says the fund, with other investors, is pushing companies for better disclosure of such non-financial measures as well as greater standardisation to enable shareholders to compare businesses more easily.More ($): Sustainable investment key to Norway sovereign wealth oil fund strategylast_img read more


Tyson Fury vows to ‘terminate’ AJ, Wilder

first_imgRelatedPosts Tyson Fury to Anthony Joshua: Don’t risk fighting Usyk Anthony Joshua, Okolie plot world title double Anthony Joshua wants Tyson Fury, Wilder fight Tyson Fury has warned Deontay Wilder and Anthony Joshua that he will “annihilate” his competition and “terminate” the heavyweight division.The WBC champion issued an ominous promise to his main rivals during a car ride with his father, John, after a morning run. Fury promised: “I’m coming for Wilder first, then I’m going to come for Joshua.“Then I’m gonna come for whoever else wants the smoke. You’re all getting annihilated, every single one of you.“Ain’t no stopping us now. Anyone who does will get smashed to bits, terminated, plowed over like a stone in the road.“I’m getting better with age, like a fine wine.”Fury is due to face Wilder, who he knocked out in February to win his title, in a trilogy fight later this year. He could then face Joshua in an all-British unification double header next year.Fury senior said: “Listen, he’s a machine, this man. The best is yet in him, he’s getting better every year.“That’s right, all them heavyweights, look out. This man is here, he’s coming fast. Hard and fast.”Fury has verbally agreed to face Joshua in a super fight should he hand Wilder the second defeat of his career in a third scrap that has been provisionally scheduled for December.Joshua is due to defend his WBA, IBF, WBO, and IBO belts against Bulgarian veteran Kubrat Pulev in his next fight. Tags: Anthony JoshuaDeontay WilderTyson Furylast_img read more