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Magdalen JCR rejects new Brexit rep

first_imgMagdalen College JCR has voted against a motion to create a ‘Brexit Rep’ role on their JCR committee.The proposed representative would have provided a voice for “the minority of students in the JCR who supported ‘Vote Leave’ in the EU Referendum Campaign.”The proposer of the motion, Harry Forbes, said in the JCR meeting where the motion was discussed: “We have in our college a minority community that is discriminated against, prosecuted, and violated on a daily basis.“The lived experience of this minority of Brexiteers cannot be deterred by those of Remainiac privilege, with microaggressions, such as bringing in European foodstuffs.“I would grant to you that ethnic minorities do have representation of their identity-specific interests within the college, and, being tenant of our identity, the Brexit community needs to be recognised and celebrated by this college, not only as some private, marginalised group as we currently are, but as a heart of the community.”The motion failed with five votes in favour, 43 votes against, and no abstentions.Ben Hopkinson, JCR freshers’ rep, was present at the meeting and told Cherwell: “I think it’s important that we recognise the many minorities that contribute to Magdalen life.“However, creating a Brexit rep is a mockery of the minorities in Magdalen that actually face discrimination on a daily basis.“I’m proud of Magdalen for quickly voting down this mocking motion.”Another first-year student present at the meeting said: “The main crux of the issue for me was the appropriation of terminology associated with the LGBTQIAP+ community, especially when spoken in such a comedic tone.“It undercuts the serious nature of queer rights by continuing a history of making them the punchline to a joke.“Naivety is a privilege and, as such, I feel the speaker does not understand oppression.“Of course, his argument was difficult to justify from the start as a majority of Brits chose to leave the EU.“Yes, an understanding of our Brexit predicament is vital, but anyone who has the audacity to consider themselves a minority because of it is clearly just delusional.”A speaker in opposition of the motion at the meeting, said: “I think if the person who proposed the motion would like to organise a group of people who support Brexit in Magdalen, then he should do so in his own time.“But I don’t think it’s the place of the college or the JCR to start taking sides.”Forbes told Cherwell: “The motion for Brexit rep highlighted the proliferation of gratuitous reps for every imaginable grouping of students, and the atmosphere of hostility towards views divergent from the left wing consensus within student politics.“Sadly, but unsurprisingly, the motion failed, demonstrating the dominance of the the elites that this motion was intended to reveal.”last_img read more

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Exclusive: Grupo Bimbo reveals plans for UK market

first_imgGrupo Bimbo marketing head Kate Haskins on the business’ approach to ramping up its UK presence“We’re the biggest bakery company nobody has ever heard of,” jokes Grupo Bimbo Brands marketing head Kate Haskins.And, as far as UK consumers are concerned, she has a point.Despite having some of the best-known bakery brands on the planet, an annual turnover of more than $15.1bn (£11.5bn), and 197 manufacturing plants, the name Grupo Bimbo means nothing to most Brits.But that is set to change, with the business this month announcing plans to grow its UK presence – spearheaded by the roll-out of Sanissimo Salmas Mexican-style corn crackers.The move comes six years after Grupo Bimbo entered the UK with the acquisition of Rotherham-based Canada Bread from Maple Leaf Foods. Rotherham is the largest of three sites now operated by Grupo Bimbo in this country, and produces bagels under the New York Bakery Co brand.In addition, it has a manufacturing facility in Welwyn Garden City after last year acquiring private-label business Mr Bagel to boost capacity.The third site, in Maidstone, produces private-label goods such as pains au chocolat, croissants and bagel thins. It also houses a new production line that has been supplied from Mexico to produce Sanissimo crackers for the UK. If all goes well, it will also supply them into Europe and extend the Sanissimo product range.“The line we have in Maidstone is capable of making four or five different products, all of which are on our launch plan for the next few years – although we plan to establish Salmas first,” explains Haskins.She adds that the business has learned from the first time it launched a brand in the UK. Making its debut on shelves in summer 2017, Bimbo Little Adventures was a range of baked snacks that failed to gain a foothold with the target family audience.“Little Adventures was launched very early on, when we were getting to know Bimbo and the Bimbo brand,” says Haskins. “There was a real ambition to get brands into the UK and this was an experimental launch to see how we could go about doing it. We learnt a lot from that launch that will be applied going forward.”She says the approach from here on in is to start with an insight, get that right, get the brand into the market and support it properly to drive sales through and “create the demand that we know is there”.Haskins says selecting which of Bimbo’s enormous portfolio of brands to bring to the UK was “a bit like being a child in a sweet shop”, but she is clearly confident in the choice.“Sanissimo Salmas is so on-trend; it has so much going for it right now,” she says.“We put it through consumer research about 18 months ago and got back the results we pretty much expected. People were very engaged with it being so simple, plus it is healthy but tastes of something.”Bimbo’s UK target audience for Sanissimo are foodies rather than dieters, so ensuring taste and a strong brand story were key.“It is very authentic – it’s the kind of product people are eating in Mexico on a daily basis like we might eat bread. And it has a great brand story; it was a small business Grupo Bimbo bought in Mexico about 20 years ago and it is very much part of the Mexican diet.”In contrast to many of the corn-based products on-shelf in the UK, Sanissimo Salmas crackers are made with white corn rather than yellow.White corn is what people in Mexico will use to make their tortillas or crackers. It has a slightly different flavour profile, but is delicious.“If you speak to Mexicans, they will tell you yellow corn is kind of the ‘Tex-Mex’ corn of choice. It’s sweeter than white corn and is what you would expect an average tortilla chip to be made from.“White corn is what people in Mexico will use to make their tortillas or crackers. It has a slightly different flavour profile, but is delicious. It is an ancient grain – there has been no cross-breeding or modification because it just does what it needs to.”Also setting Sanissimo Salmas apart, explains Haskins, is the baking process: they are produced over an open flame to give a crunchy texture and a smoky, charred finish.“The ovens we have installed are something else entirely,” says Haskins. “From a company in the UK that’s used to nice, controlled ovens, we are baking there over live flames. It is something else to watch!”And, although it has taken six years for Grupo Bimbo to invest seriously in the UK, it now has big ambitions here.The company’s growth has been fuelled almost entirely by acquisitions, and the decision to buy Canada Bread in 2014 was partly to give Bimbo a presence in one of the most advanced retail markets in the world“Bimbo saw they could learn a lot from the UK,” says Haskins. “In many ways we are further advanced in evolutionary terms than some of the South American markets.Having waited and watched, the company is now planning to enter a handful of categories “with really big brands and really investing behind them”.In addition to the new production line and an expanded marketing and sales team to support its aggressive growth plans, Bimbo is backing Sanissimo with outdoor advertising in March and a major sampling campaign.“We know from launching the brand in other markets that once people taste it, they are converted,” says Haskins.“It’s a tough world for brands and there is no room to do anything other than get it right, so we are following an approach where we invest significantly – not just in capital, but in the marketing behind it as well.“This is the formula we’ll be using going forward to make sure that while you haven’t heard of Grupo Bimbo in the UK yet, you certainly will do in the future.”last_img read more

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International Mother Language Day celebrated in Donegal for the first time

first_imgInternational Mother Language Day – a day which honours the powerful role that language plays in shaping identities, cultures, and societies – was celebrated in Donegal for the first time recently.The event was organised by the Bangladeshi Association of Donegal with support from Donegal Intercultural Platform and attended by approximately 50 Donegal residents from a range of linguistic backgrounds, including Bengali, Irish, English, African, and Arabic.by Julie Costello “Our mother language is a source of communication from one person or community to another and is also an important part of our ancient traditions,” organiser Nazmul Istiak told participants in the event, which was held at Letterkenny Community Centre.“We may learn other languages, but first and foremost we belong to a particular community, a nationality, a culture, a society that language is a most important part of.“When we move from one country to another we don’t just move ourselves; we bring our customs, traditions, and literatures. That is why International Mother Language Day places great importance on protecting and promoting all of the languages of the world.”A grim consequence of failing to protect and promote the use of mother languages was highlighted by featured speaker Dr. Mohammed Rafiq Ullah, who is President of the Bangladeshi Association of Donegal. He said “There are almost 7,000 languages in the world and most of them are going to die because people are not using their mother language.”“We should encourage our children to learn and to use their own mother language, and also to share that language with other communities so we can all know each other through the different cultures that we come from.”M.C. for the International Mother Language Day event held in Letterkenny was Obaydur Ruhel, who is Secretary of the Bangladeshi Association of Donegal.The 21st of February was established as International Mother Language Day in 1999 by UNESCO, which invites its 195 member states to mark the occasion as a way of showcasing the value of linguistic diversity. Dublin also celebrated the day with an intercultural event this year, but the Donegal event had an extra special connection to the occasion.That’s because UNESCO chose 21st February in honour of a very important date in the history of the Bangladeshi people.On that day in 1952 six students in East Pakistan (now Bangladesh) were killed by police during widespread demonstrations to protest the proposed removal of Bengali as an official language of the former Dominion of Pakistan.“Others fought for their independence, rights, and freedom, but we are the only ones who fought for our national language,” said Obaydur Ruhel, who is Secretary of the Bangladeshi Association of Donegal. “The Language Movement was the first movement for our freedom. Language came first because people recognised that it wasn’t possible to be one country when the government wanted to hijack our language.”The Donegal event included a short documentary about the history of the Bengali Language Movement, which in 1956 succeeded in getting Bengali confirmed as an official language of the former Dominion of Pakistan.A moving Bangladeshi song which honours the six students who made the ultimate sacrifice for their language was sung in 12 different languages in a short film that followed the documentary.Also featured was a display of some of the cultures present in Donegal today, including a lively performance by the Letterkenny Senior Accordion Band and a colourful exhibition of traditional Indian attire. Guest speakers at the event included Cllr. Jimmy Kavanagh, Mayor of Letterkenny Municipal District, who was thanked by organisers for the encouragement he has given to the Bangladeshi Association of Donegal since its establishment last year.“I think it’s just a wonderful idea to celebrate Mother Language Day,” Cllr. Kavanagh said. “Language is so, so important…it says so much about who we are and how we express who we are. And, as we take from the film about the struggle that you had for the Bengali language, it’s clear how important language is in the minds of people.“I would like to recognise as well today the huge contribution that the various communities from all over the world now make to life in Letterkenny and in Donegal. It’s so important for people, when they come to another country, that they are able to retain the links with their own country and their own language, and it’s equally important that they are able to embrace their new surroundings and the culture that they have become part of.“By having this event today you are doing just that: You are celebrating who you are, but you are mixing with all of the other cultures that are here as well. I congratulate you for putting this day together. It’s a great idea and I’m sure it will grow as the years go on.”International Mother Language Day celebrated in Donegal for the first time was last modified: March 21st, 2018 by StephenShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window)last_img read more